Paul Stitt

In 1976, Stitt left a career in corporate food-product development to launch Natural Ovens Bakery, a small bread shop in Manitowoc, Wis. Buoyed by the popularity of his fresh, wholesome breads, he’s been out to change American diets ever since. Dismayed by the ubiquity of junk foods in children’s diets, Stitt teamed up with schools in Appleton, Wis., to devise a five-year pilot project to remake school lunches. His efforts to replace soda and French fries with fruits and whole grain “brain food” was featured in Morgan Spurlock’s documentary, SuperSize Me. Now retired from Natural Ovens, Stitt lives in Virginia and is working on a project to fortify foods with nutritional supplements.