Growing up on Peterson Limousin Farms, his family’s operation near Osceola, Peterson was raised with a passion for Limousin beef cattle, a muscled breed that gets the fancy name from its place of origin in France. That he’d somehow work with these cattle seemed a matter of destiny, but that he’d work with them online is due to the excitement he felt on taking his first web communication class at CALS. Peterson is the founder of LIVEstock New Media Communications, home of LimousinLive.com, a website serving Limousin cattle breeders and commercial ranchers. “I love the cattle industry and the diversity and creative freedom each day brings,” Peterson says.
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