Minzlaff is a business development manager with American Express in London, where she leads initiatives to acquire and retain customers throughout much of Europe. She works daily with colleagues in Germany, France, Italy and other countries. “It’s a culturally diverse environment, and I enjoy developing strategic opportunities and marketing/communication messages tailored for each audience,” she says. While at CALS Minzlaff had worked as a marketing communications research assistant in the department of life sciences communication, where she helped develop and implement a new department brand. That experience has served her well at Amex, she says.
Wisconsin's Magazine for the Life Sciences