Although Jwee Tan describes himself as a “suit,” not a scientist, he focuses on creativity as the guiding force of his work. This drive led to the production of award-winning advertising campaigns while at global marketing giant Saatchi & Saatchi. Tan also headed the consolidation of Tiger Beer and Anchor—both lagers produced by Singapore-based Asia Pacific Breweries, where he is assistant general manager. His education at CALS led Jwee to develop a systematic, analytical approach to problem solving. In his free time? “Collect Star Wars toys I do,” he says.
Wisconsin's Magazine for the Life Sciences