Pete Knigge

In 2000, Pete Knigge and his brother, Charles, dove headlong into the dairy modernization movement by becoming Wisconsin’s first dairy farm to use robotic milking equipment. Now, the Knigges’ 105 cows basically milk themselves, ambling up to the automated machinery whenever they feel full. Knigge says the equipment does the work of two full-time employees, saving labor costs and freeing up his time to focus on other aspects of running the Omro farm.