“Turfgrass is the Rodney Dangerfield of the environment. It gets no respect,” Terry Kurth humorously observes. That said, Kurth has had a highly respectable career managing turfgrass, which he regards as a “simple environmental hero” for its properties as a soil pollutant sponge and filter of air impurities. He is currently the director of development for U.S. operations of Weed Man lawn care. Prior to that he spent decades building and expanding franchises of Barefoot Grass Lawn Service, which he operated in Wisconsin, Illinois, Kentucky and Texas before selling the business to TruGreen/Chemlawn. Kurth shows his dedication to quality research by partnering with the Wisconsin Landscape Federation to fund the Terry and Kathleen Kurth Wisconsin Distinguished Graduate Fellowship in Turfgrass Management.