Balinas works as an inbound marketing manager for Zenoss, a start-up company that makes commercial open source software for managing IT infrastructures, whether they are accessed online (i.e. “cloud-based”) or on local servers. Balinas is responsible for cultivating a specific image, direction and voice through all major social media channels—a great fit, considering that he had created his own master’s degree emphasis on social media and public opinion. “Understanding how large crowds form opinions plays a major role in my duties,” he says.
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