Class of 2012 • Matthew Bayer is the co-owner of Country Fresh Meats in Weston, Wisconsin, a familyowned and -operated meat processing plant that’s been in business since 1982 and has 45 full-time employees. Country Fresh Meats sells products to convenience stores all around Wisconsin and distributes out of state as well. Bayer is a longstanding member of the Wisconsin Association of Meat Processors and currently serves as president of the Wisconsin Beef Council. Despite his many years of experience, Bayer found there was still much to learn in the Master Meat Crafter course. “It’s helped me work on efficiency in our process, along with maintaining or increasing the quality of the product,” says Bayer. “It’s also helped in developing new products and trying different things.” Bayer thanks the Master Meat Crafter course for inspiring him to start producing Genoa salami and Sopressata, to name a few examples.